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Meta Tag Definition: What Are Meta Tags?
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about. Meta tags provide information about the webpage in the HTML of the document.
This information is called "metadata" and while it is not displayed on the page itself, it can be read by search engines and web crawlers. Search engines such as Google use metadata from meta tags to understand additional information about the webpage. They can use this information for ranking purposes, to display snippets in search results.
In short, Meta tags are key things for all search engines that appear in the HTML code of a website page and tells the search engine what the page is about. They are the first impression and point of contact for all search engines.
In short, Meta tags are key things for all search engines that appear in the HTML code of a website page and tells the search engine what the page is about. They are the first impression and point of contact for all search engines.
The only difference between tags you can see (on a blogpost, say) and tags you can’t see is the location: meta tags only exist in HTML, usually at the “head” of the page, and so are only visible to search engines (and people who know where to look). The “meta” stands for “metadata,” which is the kind of data these tags provide – data about the data on your page.
